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Archive from August, 2017

Training Services

Aug 31, 2017   //   by admin   //   Uncategorized  //  Comments Off


Training Workshop on Marketing Research Practicum

Admissions are open to join a new batch of trainees, preferably fresh graduates with sixteen years education and interested in joining Marketing Research industry. Our experts have designed a special course on Marketing Research Practicum for those who are interested in joining marketing research industry. This course provides an opportunity to learn research process during interactive sessions with industry experts as well as hands on practice on projects. Course duration is spread over 36 hours and available mode is offline as well as online.

  • Marketing Research Practicum (enrollment started)
  • Entrepreneurship
  • How to start your own business
  • New Product Development
  • Principles of Mobile Marketing Research
  • Writing a Project Winning Proposal
  • Questionnaire Design
  • Interviewing & Moderation
  • Qualitative Research


For more details please write to info@mohsinassociates,com

Consultancy Services

Aug 31, 2017   //   by admin   //   Uncategorized  //  Comments Off



Mohsin Muslim provides survey research and results-focused consulting designed to grow products, brands, and businesses and prepare an Insight based strategy.

Our consultancy is distinguished by our approach, which focuses on the client’s decision needs.

Consultancy Expertise

Our consultancy expertise includes:

Brand Management Consultancy

  • Brand Awareness, Attitude, Usage & Image
  • Brand Extension & Growth strategies
  • Brand Equity, Loyalty and Positioning
  • Brand Tracking

Advertising and Communications Consultancy

  • Ad Concept, Copy and Design Testing
  • Advertising and Message Effectiveness
  • Package Testing

Customer Experience Consultancy

  • Customer Journey Maps
  • Customer Loyalty, Retention and Lifetime Value

Market Analysis

  • Market Sizing
  • Market Potential
  • Segmentation

Our Approach

Our research based consultancy offers a wide range of approaches. We offer fit for client’s need solutions, matching with their timelines and budgets. Some of our consultancy models as follows:

Consultancy on Survey Research


Consultancy on Concept, Prototype and Product Testing

Consultancy on B2B Solutions

Consultancy based upon Desk Research and Qualitative Insights

Consultative Workshops and Strategic Planning

We can facilitate decision makers in developing strategic plans that focus resources on opportunities that are most likely to generate profitable growth. Our facilitation role may cover areas as follows:

Preparation of Strategic Plans: We manage selected parts of the strategic marketing planning process, Idea generation brain storming sessions, using insights from research data and analysis.

Workshop Facilitation: We provide multiple levels of service including planning the agenda, providing frameworks and discussion tools, and moderating the discussion.

Contact us on info@mohsinassociates.com for more details.