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Consultancy Services

Aug 31, 2017   //   by admin   //   Uncategorized  //  Comments Off



Mohsin Muslim provides survey research and results-focused consulting designed to grow products, brands, and businesses and prepare an Insight based strategy.

Our consultancy is distinguished by our approach, which focuses on the client’s decision needs.

Consultancy Expertise

Our consultancy expertise includes:

Brand Management Consultancy

  • Brand Awareness, Attitude, Usage & Image
  • Brand Extension & Growth strategies
  • Brand Equity, Loyalty and Positioning
  • Brand Tracking

Advertising and Communications Consultancy

  • Ad Concept, Copy and Design Testing
  • Advertising and Message Effectiveness
  • Package Testing

Customer Experience Consultancy

  • Customer Journey Maps
  • Customer Loyalty, Retention and Lifetime Value

Market Analysis

  • Market Sizing
  • Market Potential
  • Segmentation

Our Approach

Our research based consultancy offers a wide range of approaches. We offer fit for client’s need solutions, matching with their timelines and budgets. Some of our consultancy models as follows:

Consultancy on Survey Research


Consultancy on Concept, Prototype and Product Testing

Consultancy on B2B Solutions

Consultancy based upon Desk Research and Qualitative Insights

Consultative Workshops and Strategic Planning

We can facilitate decision makers in developing strategic plans that focus resources on opportunities that are most likely to generate profitable growth. Our facilitation role may cover areas as follows:

Preparation of Strategic Plans: We manage selected parts of the strategic marketing planning process, Idea generation brain storming sessions, using insights from research data and analysis.

Workshop Facilitation: We provide multiple levels of service including planning the agenda, providing frameworks and discussion tools, and moderating the discussion.

Contact us on info@mohsinassociates.com for more details.

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